This section is to assist in the design and development of your proposed printed product and compile an accurate print quotation enquiry.

Why make a dummy?

Overall Appearance

Making a plain paper replica by hand in the chosen paper and board means that the designer can examine a particular project for overall appearance, bulk and weight. This is one of the most important stages in a project because it is only then that any visual or tactile quality can be judged, which is especially important when designing literature.

Practicability

It is only at this stage that a designer can be truly confident that the choice of material is practical and successful. If this is not the case any amendments can now be considered - such as alternative paper choice or changing the format. Further dummies can then be made.

Client Presentation

Dummies can also prove very useful at presentation stage with the client so that they are able to familiarise themselves with the physical "feel" of the piece, which often inspires confidence.

Overall Weight

Often the overall weight of the printed article must be considered. This is usually either where the item is to be used for direct mail or where the finished item is going to be transported (eg air freight). In such instances lighter weight papers with equal bulk and opacity can be considered. Large savings in mailing costs can be made at this stage.